Virgin Media Ireland
App design, Telco giant, Design systems
Virgin Media Ireland
App Design
Virgin Media Ireland
App design, Telco giant, Design systems
Taking Virgin Media's entire ecosystem and making it feel as easy as ordering your morning coffee – because navigating your services shouldn't require a degree in telecommunications
The challenge
Virgin Media's app wasn't pulling its weight. People were still reaching for the phone whenever they needed help, and the app felt like a missed opportunity to actually connect with customers. We wanted to change that—make it the kind of app people would choose to open, where sorting things out yourself felt easier than waiting on hold, and where discovering new services felt natural, not like you were being sold to
Taking Virgin Media's entire ecosystem and making it feel as easy as ordering your morning coffee – because navigating your services shouldn't require a degree in telecommunications
Virgin Media's app wasn't pulling its weight. People were still reaching for the phone whenever they needed help, and the app felt like a missed opportunity to actually connect with customers. We wanted to change that—make it the kind of app people would choose to open, where sorting things out yourself felt easier than waiting on hold, and where discovering new services felt natural, not like you were being sold to
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Taking Virgin Media's entire ecosystem and making it feel as easy as ordering your morning coffee – because navigating your services shouldn't require a degree in telecommunications
The challenge
Virgin Media's app wasn't pulling its weight. People were still reaching for the phone whenever they needed help, and the app felt like a missed opportunity to actually connect with customers. We wanted to change that—make it the kind of app people would choose to open, where sorting things out yourself felt easier than waiting on hold, and where discovering new services felt natural, not like you were being sold to
Taking Virgin Media's entire ecosystem and making it feel as easy as ordering your morning coffee – because navigating your services shouldn't require a degree in telecommunications
The challenge
Virgin Media's app wasn't pulling its weight. People were still reaching for the phone whenever they needed help, and the app felt like a missed opportunity to actually connect with customers. We wanted to change that—make it the kind of app people would choose to open, where sorting things out yourself felt easier than waiting on hold, and where discovering new services felt natural, not like you were being sold to
(Getting our bearings)
Virgin Media's internal ecosystem was a tangle of services, touchpoints, and customer needs that didn't quite fit together in any obvious way. We spent time mapping every piece, building a framework everyone could understand and use
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© 2026 Elizaedit Ltd
© 2026 Elizaedit Ltd